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Branding: Mars introduces Starburst Drink.(Brief article)

Marketing

| August 29, 2007 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Mars is expanding its drinks portfolio with the launch of Starburst Drink, a brand extension of its fruit-chews confectionery line.

Packaging for the product, created by Vibrandt, will show fruit 'bursting' from the bottle, which will carry the wording 'with real fruit juice'.

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