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Harrods unveils own-label 'foodie' ranges.(Brief article)

Marketing

| August 29, 2007 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Harrods is launching two grocery brands aimed at the burgeoning 'foodies' market.

The Harrods Food Hall Collection comprises about 200 products sourced from specialist suppliers worldwide, including premium teas, coffees and pantry goods. The Harrods Opulence Collection comprises 50 luxury products, such as truffles, single-estate chocolate and honey.

Packaging for both ranges, which draws on Art Deco influences, was designed by Honey Creative.

The products will be on sale from 1 September at a …

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