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Red Bull has developed a social-networking site aimed at fostering innovation and providing young consumers with support for their ideas.
The Flugelbinder site, which carries minimal Red Bull branding, allows users to create a Thought Locker - a profile page, where they can securely store ideas, photos and business proposals. Ideas can also be 'banked' there via email or SMS.
Those signing up to the site can browse others' ideas, chat to like-minded users and access …