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Netflix CEO geared for battle with Blockbuster: `Our view is that the smart money is that they can't sustain the battle'.(Interview)

San Jose Mercury News (San Jose, CA)

| August 23, 2007 | COPYRIGHT 2007 San Jose Mercury News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Mike Antonucci

Aug. 23--At 46, Netflix founder and chief executive Reed Hastings gives the impression of a happy warrior.

When he sat down with the Mercury News this week, he talked about the "excitement" of battling Blockbuster in the online DVD rental business and the "amazing" future for Web-based video that, far down the road, could supplant the 1 1/2 million discs Netflix ships each day.

Los Gatos-based Netflix suffered its first loss in total subscribers from the first to the second quarter this year -- losing 55,000 and declining to 6.74 million overall -- but reported large gains in net income and revenue. Hastings points to Netflix's Watch Now service, which streams movies on demand for viewing on PCs, as a sign of his company's technological evolution, He also dropped a teasing reference to "some whiz-bang stuff" it would say more about next year.

The Mercury News offered Blockbuster a chance to comment on Hastings' references to its revenues and recent losses; a spokeswoman emphasized the

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