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New online opportunities for Wal-Mart suppliers will be available soon as an upgrade to Walmart.com enables brand marketers to own specific words customers search for on the Web site.
"This enhancement to the search capabilities of Walmart.com will make it more of a true media property similar to a Yahoo or Google," said Bill Sussman, sr. vp. of Wal-Mart online media with Triad Digital Media.
The new functionality will enable suppliers who acquire search terms to target customers whose online quest for information on specific topics predisposes them to marketing messages about topics in which they are already interested. This new means of reaching Wal-Mart …