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OTC: IN BRIEF - Oral-B gets colour-coded.(Oral-B Laboratories introduces colour coded powered toothbrush range)(Brief article)

Chemist & Druggist

| August 18, 2007 | COPYRIGHT 2007 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Oral-B has introduced colour coding to its replacement brush heads for its powered toothbrush range. It ties in with an instore initiative launching at the end of August designed to make the products easier to identify and increase the rate of purchase. A ...

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