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Niko magazine makes debut for Asian-American women.

Houston Business Journal

| March 03, 1995 | Elder, Laura | COPYRIGHT 1985 American City Business Journals, Inc. (Hide copyright information)Copyright

Rick Nguyen, former publisher of the Pacific-Asian newsletter in Houston, is breaking into the hotly competitive fashion magazine business.

Nguyen, who founded Modern Asian-Pacific News in Austin, says his new magazine, Niko, will focus on the lifestyles and interests of Asian-American women and is scheduled to grace the newsstands March 1.

"There are very few magazines who cater to them (Asian-American women)," he says. "We want to target upper-class readers who earn $25,000 a year and up."

Niko Editor Lillian Wang, who is a former senior editor at Elle magazine, says "Our reader is smart, chic and leads a fast-paced life."

Houston is expected to …

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