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The Race Is On.(global competition in providing education)(Cover story)
Byline: Emily Flynn Vencat
It looks like a rock video. as techno music pounds in the background, attractive young Asians break-dance, play guitar and pump their fists in the air. Yet this is no dance track. It's an ad: part of the U.S. government's new campaign to attract Chinese students to U.S. colleges and universities. The video--which has been shown to more than 180 million Chinese TV viewers since November--also features students taking notes in class, playing in a marching band and cheerleading. The message: America loves Chinese students. It's the first time in history that Washington has actively marketed its education system overseas, says Frank Lavin, ...
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