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Culturally, American's have been trained not to haggle, quibble, dicker, or negotiate. For a retailer, that school of thought can be highly detrimental to business health. Your ability to bargain effectively, whether it's with vendors, employees, or even landlords can mean the difference between profitability and failure.
To illustrate this point, consider this scenario:
Margaret (pseudonym), owner of Margaret's Merrymakers, was astonished when a supplier angrily told her he would no longer sell to her. He cited two reasons for his decision: poor display and confusing purchase orders.
The retailer had her own complaints and was inwardly agitated over the supplier's remarks. "How dare he tell me how to run my store!" But rather than verbalizing her immediate response with something like, "Don't let the door hit you on the way out," Margaret opted to negotiate.
GIVE 'N TAKE
"Many of us fear negotiation," says Liz Tahir, owner of Liz Tahir & Associates, New Orleans, LA, a …