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WHAT TOPICS HAVE THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT M&C Saatchi's argumentative MFI ad - now 9 mins 58 secs dubbed into Spanish. The agency is claiming a coup, but we think it's just confusing Well there's a pitch and a half. The Unilever 28 mins 37 secs ice-cream contest has got DDB and Lowe slavering over their ...