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Diary: Turkey of the week - JWT/HSBC.(JWT London)(HSBC Holdings PLC)(Brief article)
HSBC's latest ad by JWT makes Francesca Newland cringe:
'Pass the sick bucket. Corporations have woken up to the fact that a strong green message can be an effective marketing tool. However, if the message comes across as insincere, it is worthless. I think the schmaltz has been piled too high in this spot asking consumers to ...
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