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Diary: Adland's cool creatives are just luvvies at heart.(use of show tunes as soundtracks in advertisements)(Brief article)
Being an industry that predicts, identifies and exploits trends for its clients' benefit, it can only be expected that the creators of ads will follow their own little fashions.
Indeed, one of Diary's spies has spotted a worrying recent trend among advertising creatives, that suggests they have developed a love for all things theatrical. For a close inspection of recent ads reveals a penchant for using show tunes as soundtracks.
For example, in Honda's 'impossible dream', the title track is taken from Man of La Mancha, while Lynx's 'getting dressed' features Over the Rainbow from The Wizard of Oz. In ...
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