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Diary: One too many tools on display in Publicis 'ad'.(advertising campaign)(Brief article)
It is a commonly held view that the French have a more relaxed attitude to explicit content in advertising than most other countries.
But it appears that sometimes our Gallic cousins can create something that even they think goes a step too far.
Last week, a set of four poster ads for the tool manufacturer Stihl hit the Campaign news desk. Each of the Publicis Conseil-created ads showed a lumberjack cutting down a tree that looked like something you might find at home. For example, one resembled a desk, another depicted a sink, using the line: ...
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