AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
The Work: New campaigns - The world.
AXE - SHOWER GEL - LEBANON CREDITS Project: Shower gel Client: Mohammed Ameen, category director, Unilever Brief: Translate the Axe effect theme into Axe shower gel advertising Creative agency: Lowe MENA Writer: Clinton Manson Art director: Dominic Stallard Media agency: Initiative Photographer: Clive Stewart Retouching: Rob Frew Exposure: Men's magazines
The Middle East's specific cultural sensitivities are reflected in new advertising across the region for Unilever's Axe brand, long famous for exploiting twentysomething sexual fantasies.
Lowe MENA in Dubai produced the work to promote Axe shower gel under the theme: 'Any excuse to get dirty.' It will run in men's magazines in Lebanon.
The Lebanese ad market has a reputation for being the most sophisticated in the Middle East, fuelled by a large pool of well-educated and multi-lingual consumers.
Each execution depicts a woman looking seductively at the viewer However, the agency has produced less racy versions, in which the models' shirts are buttoned and their hemlines are lower, for use in other markets.
MRS CHENG'S - WHITE - SWEDEN CREDITS Project: White Client: Eva-Lisa Hogstrom, brand manager, Mrs Cheng's Brief: Promote the launch of Mrs Cheng's non-drip soy sauce bottle Creative agency: Goss Writers: Ulrika Good, Elisabeth Berlander, Michael Schultz Art directors: Gunnar Skarland, Jan Eneroth, Mattias Frendberg, Emil Jonsson, Mimmi Andersson Media agency: In-house Retouching: Fredrik Persson, Perssons Pixlar Exposure: National press, magazines
Sweden's foodies are being reassured that their pristine white tablecloths and napkins will remain stain-free according to a new national print campaign that promotes Mrs Cheng's soy sauce in non-drip bottles.
- Lapus credits "Project TURN".(Main News)
- Newspaper article from: Manila Bulletin November 11, 2009 700+ words
Education Secretary Jesli Lapus is trumpeting the gains made in English proficiency by the country's public schools citing the continuous improvement in the National Achievement Test (NAT) within the five-year analysis particularly in English subject.“We recognize English proficiency is
- Vertabase software makes Think Marketing more profitable - Marketing and...
- Press release article from: PR Newswire December 11, 2007 700+ words
OAK PARK, MI, Dec. 11 /PRNewswire/ -- Vertabase, a leading developer of project management software, today announced that Think Marketing, the largest full-service marketing company and advertising agency in the British Columbia Interior, has increased overall profitability thanks to the
- Blue Cross and Blue Shield of Massachusetts, Inc. - SWOT Analysis.
- News wire article from: M2 Presswire May 20, 2009 700+ words
...20 May 2009-Research and Markets: Blue Cross and Blue Shield of Massachusetts, Inc...researchandmarkets.com/research/0eefa1/blue_cross_and_blu) has announced the addition of the "Blue Cross and Blue Shield of Massachusetts, Inc...
- Blue Cross Rejects North Carolina Unit's Plan to Convert to For-Profit Status.
- Newspaper article from: Knight Ridder/Tribune Business News August 21, 2002 700+ words
...Business News Aug. 21--The national Blue Cross association has rejected a plan by Blue Cross and Blue Shield of North Carolina to convert...yet. The vote Monday means the national Blue Cross and Blue Shield Association will not allow...
- BLUE CROSS AND BLUE SHIELD ASSOCIATION ELECTS G. FRED DIBONA, JR. CHAIRMAN OF...
- Press release article from: PR Newswire November 17, 1994 700+ words
President of Independence Blue Cross To Chair Board of Directors For National...the President and CEO of Independence Blue Cross, today was elected Chairman of the Board of the national Blue Cross and Blue Shield Association (BCBSA...
- Blue Cross Halts Conversion to For-Profit Status, But Will Seek Higher Profits.
- Newspaper article from: Knight Ridder/Tribune Business News July 9, 2003 700+ words
...Ridder/Tribune Business News Jul. 9--Blue Cross decided to pull the plug on its conversion...state regulators Tuesday shows that a Blue Cross operating at the top of that range would...company with 2.6 percent margins, as Blue Cross had in 2001. The higher margin also...
- Blue Cross Names New Chief Financial Officer, Chief Accounting Officer.
- Press release article from: PR Newswire January 2, 2008 700+ words
Michael Morrow promoted to CFO; Mark Hudson joins Blue Cross as CAO EAGAN, Minn., Jan. 2 /PRNewswire/ -- Blue Cross and Blue Shield of Minnesota (Blue Cross) today announced the appointments of Michael Morrow as chief financial...
- Blue Cross of California Launches Maternity Depression Program.
- Press release article from: PR Newswire January 28, 2008 700+ words
...PPD) which once diagnosed can be treated. Blue Cross of California (Blue Cross) has launched a Maternity Depression Program...provide information and screening tools to all Blue Cross members who are new mothers while simultaneously...