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The Work: New campaigns - UK.

Campaign

| August 03, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright
 
SMIRNOFF - SEA 
CREDITS 
Project: Sea 
Clients: Anita Robinson, brand director; Julie Bramham, Smirnoff senior 
brand manager, Diageo GB 
Brief: Re-establish the purity of Smirnoff 
Creative agencies: JWT London, AKQA (digital) 
Writers: Adam Griffin, Laura Farmer (digital) 
Art director: Rob Spicer 
Planners: Simon McCarthy, Dan Hill; Emily Taylor (digital) 
Media agency: Carat 
Media planner: Michael Rhodes 
Production companies: Rattling Stick, Addiction TV (digital) 
Director: Daniel Kleinman 
Editor: Steve Gandolfi, Cut & Run 
Post-production: Framestore CFC 
Sound: Wave 
Exposure: Online, cinema, national TV 

JWT and AKQA have created an integrated campaign ...

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