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The World: Taipei - Carrefour severs six-year tie-up with Saatchis.(Brief article)
Taiwan's leading hypermarket retailer, Carrefour, has ended its six-year relationship with Saatchi & Saatchi, sparking a round of redundancies at the agency. Earlier this month, Carrefour named Leo Burnett Taiwan as its agency-of-record for its dollars 2.4 million creative account, after an informal two-month review process, which also included ...
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