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The World: Shanghai - Publicis Groupe buys Chinese comms company.
Publicis Groupe has acquired China's largest independent interactive marketing agency, Communication Central Group. It will be rebranded as Digitas Greater China, as part of the deal.
Neil Runcieman, the founder of CCG, will become the president and managing director of Digitas Greater China. The company employs 200 people, and has offices in Shanghai, Hong Kong, Beijing and Shenzhen Its clients include Unilever, ...
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