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The Week: Thorntons and MCBD part as pounds 2m ad account is reviewed.(Miles Calcraft Briginshaw Duffy)(advertising)(Brief article)
Thorntons, the chocolate manufacturer and retailer, is reviewing its pounds 2 million advertising account out of Miles Calcraft Briginshaw Duffy.
The review, which will be handled by Agency Insight, has been called by mutual agreement between both parties, following Thorntons' decision to redevelop its business model.
Mike Davies, the chief executive of Thorntons, said: 'MCBD has been a strong partner to our business over the years, but the time is right for us to review our communications approach since we are bringing together the various parts of the ...
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