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| August 03, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

GEOGRAPHICAL HIERARCHIES

We're wondering if there's a correlation between agencies' work and the area they're in. What's tricky about analysing something like that is you have to go out on a limb and say that certain agencies are crap Well, here goes: JWT moved to near where Lowe used to be and started to do much better (Lowe-standard) work. CHI is next to MCBD; both produce very similar-quality stuff. Saatchis is very near TBWA and are about as good (or otherwise) as each other. Lowe moved into the building Leo Burnett was in when it won a few Pencils, and subsequently won a few Pencils. Euro is near Leagas Delaney. Both are equally inspiring. So, the theory works!

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