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GEOGRAPHICAL HIERARCHIES
We're wondering if there's a correlation between agencies' work and the area they're in. What's tricky about analysing something like that is you have to go out on a limb and say that certain agencies are crap Well, here goes: JWT moved to near where Lowe used to be and started to do much better (Lowe-standard) work. CHI is next to MCBD; both produce very similar-quality stuff. Saatchis is very near TBWA and are about as good (or otherwise) as each other. Lowe moved into the building Leo Burnett was in when it won a few Pencils, and subsequently won a few Pencils. Euro is near Leagas Delaney. Both are equally inspiring. So, the theory works!
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NIGHT RIDERS, UNITE
For many people, surely, the ...