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The Week: Duncan Bird to launch Another Anomaly in New York.(Brief article)
Duncan Bird, the founder and former managing director of Soul, is to launch a new agency model in New York backed by Carl Johnson, the founder of the independent agency Anomaly.
The company, to be called Another Anomaly, will launch its own products and intellectual property, as well as promote established brands. While it will use traditional advertising methods, its aim is to look at non-traditional ways of promoting brands to wider audiences across all media.
Bird, currently the vice-president of brand partnerships at Sony BMG, will be joined in the venture by ...
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