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The Week: Advertising News - Virgin and Sky spends soar.(Virgin Media Group Ltd.)(British Sky Broadcasting Group PLC)(Brief article)
Virgin Media and BSkyB have spent pounds 92 million between them on advertising in the five months to June this year as they fought for subscribers in the wake of their row over carriage rights. According to figures from Nielsen Media Research, Sky spent almost pounds 60 million on advertising between 1 February and 30 June, compared with pounds 44 million last year, while Virgin (above) spent ...
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