AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

The Week: Advertising News - Spots cheapest since 80s.(Brief article)

Campaign

| August 03, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The UK television advertising market is set to stabilise this year and will grow in 2008, according to a report from ZenithOptimedia.

The report predicts ad revenue growth of 2 per cent next year, but adds that growth is likely to be static at that level until 2012. TV's overall share of ad revenue will decline, however, from 27.2 ...

Related articles from newspapers, magazines, journals, and more
AdWatch.(advertising news)(Brief Article)
Magazine article from: Advertising Age Cardona, Mercedes M. July 19, 2004 700+ words
Byline: Mercedes M. Cardona Turn Signals New business activity was mixed in May, with the total number of accounts moving lower than in past months, but a higher amount of billings, thanks to several large, high-profile account moves. Thirty-one accounts changed agencies, down 24% from 41 a year
Littlewoods plans return to advertising.(News)(Brief Article)
Magazine article from: Marketing Week November 25, 2004 700+ words
Littlewoods Stores is expected to return to above-the-line advertising late next year once an overhaul of its clothing offer has been completed. The Barclay brothers-owned retailer does not have an advertising agency. Littlewoods marketing director Matthew Stead says: "Advertising is something I
For the Record.(advertising news)(Brief Article)
Magazine article from: Advertising Age March 20, 2000 700+ words
Publicis 1999 profits soar 42% to $79.8 mil Publicis, Paris, saw its pre-tax net income soar 42% to $79.8 million in 1999, as revenue climbed 23% to $1 billion. Billings rose 25% to $6.6 billion. Looking ahead to 2000, the agency group -- which this year has acquired DeWitt Media, New York; Fallon
Less gets more advertising.(News)(Brief Article)
Magazine article from: Grocer Barnes, Rachel February 4, 2006 700+ words
Retailers are racing to put their health credentials at the front of consumers' minds with a raft of new ranges and campaigns. Sainsbury and Tesco are both improving the healthiness of their children's lines with new versions on shelf this month. Sainsbury is ditching its Blue Parrot Cafe
Costcutter launches national TV advertising.(News)(Brief Article)
Magazine article from: Grocer September 17, 2005 700+ words
Costcutter's first national TV advertising campaign hit the screens this week in a bid to pick up extra grocery and snacking sales. The 30-second ad is to be screened 65 times during the breaks of GMTV throughout a two-week campaign and Costcutter estimates that 10 million viewers will see it. The
Pier 1 drops Filicia from advertising.(News)(Brief Article)
Magazine article from: Home Accents Today January 1, 2005 700+ words
PIER 1 IMPORTS IS about to part ways with Thom Filicia, the Queer Eye for the Straight Guy star who has been the retailer's spokesman for the past year. In a conference call with securities analysts, Pier 1 Chairman and CEO Marvin Girouard disclosed the company won't renew its contract with
Bacardi-Martini to 'tone down' advertising.(News)(Brief Article)
Magazine article from: Marketing Week Singh, Sonoo April 29, 2004 700+ words
Bacardi-Martini is to review its advertising strategy and tone down all its future ad campaigns in an attempt to be seen as a responsible drinks company that does not promote under-age or binge drinking. The move will mark a strategic change in direction for the drinks company, which has until now
11th China Advertising Festival announced.(Advertising News)(Brief Article)
Magazine article from: Asia Image June 1, 2004 700+ words
The China Advertising Association (CAA) has announced the 11th China Advertising Festival will be held in Chengdu, the capital of Southwest China's Sichuan Province from October 28 to 30, 2004. According to CAA deputy secretary general Wang Ying Cai, this is the first time the event will be held in
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA