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The OU hands pounds 4m online task to Zed.(contracts of Open University and Zed Media)(Brief article)
The Open University has appointed Zed Media to handle its pounds 4 million online planning and buying account as it attempts to attract new students to its courses.
Zed won the business following a four-way pitch against MEC Interaction, Universal McCann and the incumbent, Green Cathedral.
The agency already handles the offline activity for the OU, which appointed Zed to integrate online and offline media channels.
Suzy McGill, the head of acquisition marketing at the OU, said: 'As consumer media consumption has ...
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