Reed.co.uk calls pitch for creative account.(Brief article)

Reed.co.uk, one of the UK's biggest recruitment websites, is looking for a creative agency to handle its advertising account.

The site, which is owned by the recruitment agency Reed, has approached five undisclosed agencies for chemistry meetings and will brief them over the next two weeks. Pitches are expected to begin two weeks after that.

Reed, which also has a retail presence of more than 300 offices in the UK, has marked out reed.co.uk as its main focus of expansion in the coming year. It is investing heavily in the site, including above-the-line advertising.

The initial emphasis of the creative brief will be to concentrate on building the website's brand and presence as it battles to take market share from ...