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Foster's won by EHS Brann Cirencester.(contracts of Scottish & Newcastle Breweries PLC)(Brief article)
The international brewing group Scottish & Newcastle is understood to have appointed EHS Brann Cirencester to the pounds 5 million direct and digital marketing account for Foster's.
The agency landed the business following a three-way contest against Claydon Heeley and LIDA. The incumbent agency, Harrison Troughton Wunderman, was not involved in the review.
EHS Brann Cirencester will take responsibility for creating a digitally focused customer relationship management campaign for the lager brand.
The appointment will come as a blow to HTW, which was handed the business just 18 months ago following a four-way pitch.
It is not known what effect the decision will have on the agency's other Scottish & ...
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