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BP seeks agency for forecourt shops.(British Petroleum Company PLC)(Brief article)
BP is on the hunt for an agency to handle direct marketing for its BP Connect forecourt shops.
The oil supplier has approached a number of undisclosed agencies with a view to holding a pitch. BP's in-house marketing team will manage the review process.
It is understood that the successful agency will be responsible for producing all DM and promotions materials for BP's forecourts. This will include BP Connect, the Wild Bean Cafe and BP's Nectar loyalty scheme, as well as point-of-sale advertising on the forecourts themselves.
The review forms part of a major reshuffle of BP's agency arrangements. The company, which is the world's ...
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