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Goldfish reverses its plans to pitch.
Goldfish has made a U-turn on a proposed pitch for its above-the-line account and has opted to stay with Grey London.
The Morgan Stanley-owned credit-card company approached a number of agencies last week, inviting them to give creds presentations with a view to a briefing for 'an upcoming exciting campaign'.
The Goldfish marketing director, Jane Gilman, said: 'We did approach some agencies, but then decided to stay with Grey.' Grey won the pounds 50 million through-the-line relaunch task for the brand in February 2006.
Gilman added that ...
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