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WWAV scoops AIG DM account.(contracts of AIG Life Insurance Co. and WWAV Rapp Collins)(direct marketing)(Brief article)
WWAV Rapp Collins has scooped the pounds 10 million direct marketing account for the US insurance company AIG.
WWAV landed the business following a competitive pitch against several undisclosed agencies.
AIG does not have a retained direct marketing agency for its main account, but it called the pitch ahead of plans to launch a new insurance product to the UK market. WWAV will now handle all direct marketing communications for the launch, which is scheduled for this autumn.
The campaign, which will include press, outdoor, direct and online communications, will seek to position the brand as a major player in the UK direct insurance market.
The win marks a change in fortunes for the ...
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