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Barratt Developments has appointed the London-based MediaVest and MediaVest Manchester to handle its pounds 12 million planning and buying account.
The home construction group previously used MediaCom North to handle the bulk of the business, but has moved the account to MediaVest after a pitch against undisclosed agencies (Campaign, 18 May). MediaVest Manchester will handle regional elements of the buying.
Barratt originally called the pitch in a bid to consolidate its media arrangements into one group. In ...