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DDB poised to land R&SA global brief.(Royal & Sun Alliance Insurance Group PLC)(Brief article)
Royal & SunAlliance is poised to appoint DDB to its multi-million-pound global advertising brief.
The insurance giant is meeting with the agency today (Thursday) to finalise an agreement. The search was handled by the AAR.
The other pitching agencies, M&C Saatchi, Ogilvy Advertising and JWT, were told earlier that they would not be progressing to a final meeting.
According to Nielsen Media Research, the company spent pounds 1.4 million on advertising in the UK last year. But DDB will now be given an increased global budget, as well as being briefed to ...
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