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Capital One kicks off pounds 10m DM pitch.(direct marketing)(contracts with advertising agencies)(Brief article)
Capital One has kick-started a review of its pounds 10 million UK direct marketing account.
Until now, the credit-card company has used a single retained agency, WWAV Rapp Collins, to handle its direct marketing, but it now plans to appoint a roster of shops to work on individual pieces of business on a project basis.
Capital One, one of the UK's largest direct marketing advertisers, has approached several undisclosed agencies to pitch for a place on the roster.
The ...
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