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Angel Music Group expects big things from US act after their homeland success.
PLAIN WHITE T'S: Every second counts (angel)
Angel Music Group is to reissue Plain White T's' major label debut almost a year since its first release, aiming to elevate the US five- piece from underground favourites to mainstream staples.
Entitled Every Second Counts, the album was released to little fanfare in November 2006 and has, to date, sold just shy of 5,000 copies in the UK. Despite tours with HelloGoodbye and strong word-of-mouth support via the blogging community, the album has remained largely off the radar of the mainstream media.
Angel is hoping to turn that around with the release of first single Hey There Delilah on September 3, followed by the re-sequenced album one week later.
Stateside, the song knocked Rihanna feat. Jay-Z's Umbrella from its long-held perch atop the Billboard Hot 100 last week and it is already off to a strong start in the UK, with early support from Virgin Radio and Radio One, where it was C-listed last week.
"This is one of those phenomenon records that don't come along too often. The connection with listeners is amazing," says Angel Music Group director Mark Poston, citing the song's multi-format radio appeal in the US. The song is currently Top 10 at AAA, Modern Rock, Top 40 and Hot AC formats and plays of the track on the band's MySpace profile are nearing 10m.