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RADIO: GMG invests to give content variety a boost.
GMG Radio is opening up a new route for labels to promote their acts on air after agreeing to invest #1m in new programming commissions.
The new fund is being made available to the likes of independent production companies and internet programme providers as GMG looks to change the perception that commercial radio does not invest enough in non-core content.
"I'm sick of hearing commercial radio never invests in content," says GMG Radio chief executive John Myers. "One of the biggest complaints about commercial radio is it doesn't invest in programmes outside its normal day-to-day output, which is incorrect. Why can't we do documentaries like Radio Two telling the story of pop? Why do all the good ideas go to Radio One and Radio Two and Radio Four? The reason they do currently is that's where the budget is."
Myers notes the #1m being made available will be in addition to the normal programming budgets for his group's 11 radio stations and could cover everything from music documentaries to sport, comedy and quizzes. In what is billed as commercial radio's biggest single financial investment in content, the cash will allow GMG to raise its programming game against the BBC - and, most specifically, Radio Two, which has a reputation for broadcasting high-quality music documentaries across a variety of genres.
"The biggest threat to commercial radio in the UK is Radio Two," says Myers, whose group owns the Century, Smooth, Real and Rock Radio brands. "One of the things they do better than the commercial ...
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