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C4 explores Freeview options.
Emap and Channel 4's music TV joint venture is to examine the possibility of launching video on demand through Freeview, according to one of the guiding forces behind the deal.
Emap last week sold 50% of its music TV business Box Television Limited to Channel 4, just days before unveiling it was undertaking a review of its structure and assets, which could result in some or all of its businesses being demerged or sold. The TV deal covers the stations The Hits, The Box, Smash Hits, Kerrang!, Q, Kiss and Magic.
Under the #28m agreement, Emap and Channel 4 will look to exploit new digital growth opportunities, including video on demand, in addition to traditional broadcast revenue streams.
Emap Consumer Media and Emap Performance managing director Dharmash Mistry says combining with a partner such as Channel 4 will offer opportunities for cross-promotion and new content, which will ultimately create a more successful business.
"We will probably enrich existing channels and launch new ones and accelerate the shift to VOD," Mistry says. "Where is there space for new music ...
- Emap Performance.(The Box music channel, branding by Bamber Forsyth)(Brief...
- Magazine article from: Marketing September 20, 2001 700+ words
Emap Performance has unveiled a new look for its music channel The Box with branding by Bamber Forsyth. The new identity aligns the station closer to its sister channel Smash Hits.
- Emap's music TV: an expert's view: Jon Wilkins investigates Emap Performance's...
- Magazine article from: Campaign Wilkins, Jon December 14, 2001 700+ words
...s burgeoning music channel network continues its...the plethora of music channels, increasingly plugging...Viewing time to each channel will dissipate as you...can only result in the channel garnish; the idents...many platforms. Its TV channels are magazines, radio...
- Two Way TV Extends Its Relationship with Emap Performance TV.
- Press release article from: M2 Presswire February 22, 2007 700+ words
...Relationship with Emap Performance TV(C...London: Emap Performance TV, which...Television Channel The Hits...television channels including...with its channels. Two Way...pop music channel Smash Hits...director at Emap Performance TV, said...
- Emap Performance shifts media buying into Starcom Motive.(Brief Article)
- Magazine article from: Campaign July 12, 2002 700+ words
...assignment comes after Emap Performance handed its planning...Hits!, Q and Mojo TV channels. The advertiser spends...support for its radio channels and magazines. In...launch campaign for Emap Performance's new teenage celebrity...
- Emap Performance.(new division Emap Performance TV)(Brief Article)
- Magazine article from: Marketing October 19, 2000 700+ words
Emap Performance has signalled its intention...new television division, Emap Performance TV. The division will incorporate...Shirley Renwick, previously channel director of The Box, becomes...responsibility for developing new channels.
- Emap Performance recruits Mother for Kerrang! TV task.(Brief Article)
- Magazine article from: Campaign Watts, Jenny April 20, 2001 700+ words
Emap Performance is attempting to capitalise...without a pitch. The channel airs on Sky Digital...cent year on year. Emap Performance has also recently launched...handled by Rocket. Emap Performance's head of youth marketing...
- Empire, Filmnight Digital launch mobile film content services club.(Emap...
- Magazine article from: Marketing Week April 13, 2006 700+ words
EMAP Performance is launching a mobile content service...Empire Filmnight Club through movie channels on Vodafone, O2's i-Mode and T...Separately, as part of its digital push, EMAP Performance is to be relaunched in an effort to...
- Emap hands top TV role to Disney EMEA manager.(Emap Performance hires marketing...
- Magazine article from: Marketing July 31, 2003 700+ words
Emap Performance has hired Disney...of seven music channels, such as The Box...digital-only TV channel on the Freeview...will report to Emap Performance brand director...busy launching channels, but now we are...
- 'Magic nuns' in Emap ads.(Mother manages Emap Performance marketing...
- Magazine article from: Marketing Mason, Tania June 7, 2001 700+ words
Emap Performance easy-listening station...Magic is the last of Emap Performance's music brands to plan...are already running as channels, and while no date has...similar to the Smash Hits channel. Emap is also reportedly...
- Emap Performance.(signed contract with)(Brief Article)
- Magazine article from: Marketing May 24, 2001 700+ words
Emap Performance, which houses Emap's music titles, radio stations and TV channels, has appointed brand communications consultancy Bamber Forsyth to rebrand its music channel The Box. The aim of the redesign is to align The Box more closely with new sister channel Smash Hits.