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Citroen is adopting a direct marketing strategy for its low-CO2 C3 model.
The campaign, created by Kitcatt Nohr Alexander Shaw, supports the marque's existing 'Dolphins' TV and cinema advertising, which was created by Euro RSCG.
The mailer features a spoof interview with a 'stunt dolphin' who claims to have driven one of the C3s seen being propelled through the ocean in the ads.
The work, …