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TV Teddy signals the way down an interactive road. (use of interactive media in advertising) (Column)
There's a lot more media around these days. Of course it's been years since "media" was only about what share of the budget to give to Granada, but suddenly it seems as if, just as we're all getting used to dozens of TV channels and newspapers with as many sections as there are advertising categories to support them, along comes new technology to confuse the issue still further.
This revolution in technology (when it finally arrives) will mean that there won't just be a proliferation of choice; there will also be many more ways of using media.
A small portent of things to come hit the nation's screens at Christmas time (appropriately enough), when "TV Teddy" was born. In …
