AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

Diary: Please let this book be last guide to marketing.(Brief article)

Campaign

| July 20, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Since the heady days of Phillip Kotler, marketing books have been raining down on Campaign Towers like a prolonged July monsoon. Now Diary has chalked up its own three Ps: Product, Price and Please spare us any more academic platitudes.

Yet, the world is failing to heed the call. This week sees the release of yet another book. Entitled The Age of Conversation, it comprises more than 100 chapters on various marketing-related topics written by different cyber authors from all over the world.

The voluminous publication is the brainchild of the ...

Related articles from newspapers, magazines, journals, and more
Look Who's Talking in the Age of Conversation.
Press release article from: PR Newswire October 4, 2007 700+ words
...audience. It only took one challenge issued by Drew McLellan and Gavin Heaton to others in their field to demonstrate the power...only releasing it as an eBook," said editor Gavin Heaton. "Thanks to Lulu.com, we were able to create...
Books You Should Have Read.(Book of Tens)(Recommended readings)
Magazine article from: Advertising Age Kinsey, Matt December 17, 2007 700+ words
...victory and woe in this primer on how to obtain consumer loyalty. `The Age of Conversation' edited by Gavin Heaton and Drew McLellan Aussie blogger poses single question to world. He and buddy narrow feedback on modern-day role of communication...
More Than 100 Bloggers Worldwide Collaborate to Benefit Charity.
Press release article from: Business Wire October 1, 2007 700+ words
...raising $10,000, and now we need to set a new goal!" said Drew McLellan, one of the organizers of the project. The book has an...this adventure is another marketing blogger in the top 25, Gavin Heaton, Interactive Director at marketing agency Creata, in Sidney...
More Than 100 Bloggers Worldwide Collaborate on e-Book to Benefit Charity.
Press release article from: PR Newswire July 16, 2007 700+ words
...between people around the world who have never met each other. Drew McLellan, who heads McLellan Marketing Group, an advertising agency...this adventure is another marketing blogger in the top 25, Gavin Heaton, Interactive Director at marketing agency Creata, in Sidney...
Two ears, one mouth.(Marketing)
Magazine article from: Business Record (Des Moines) McClellan, Drew January 15, 2007 700+ words
...business, and you'll see a spike in sales as a result. Guaranteed. Drew McLellan is Top Dog at McLellan Marketing Group and the author of "99.3 Random...He can be reached at Drew@MclellanMarketing.com. [c] 2007 Drew McLellan
RFP: really foolish plan?(request for proposal)(Brief article)
Magazine article from: Business Record (Des Moines) McLellan, Drew January 22, 2007 700+ words
...haven't convinced you, at least give your RFP a fighting chance. Visit www.mclellanmarketing.com and download our free "Making the most of your RFP" PDF. Drew McLellan can be reached at Drew@MclellanMarketing.com. [c] Drew McLellan
SHIN SHOOTS TO HANDY LEAD.
News wire article from: Asia Africa Intelligence Wire October 1, 2005 700+ words
...Wallace and Australian Blake McGrory by three. Australian Drew McLellan and Auckland's Fraser Wilkin a shot further back on par...Wallace (Auckland) 73 70, Blake McGrory (Aust) 72 71 144: Drew McLellan (Aust) 74 70, Fraser Wilkin (Auckland) 75 69. 145...
Don't eat the spinach.(Marketing)
Magazine article from: Business Record (Des Moines) McLelan, Drew September 25, 2006 700+ words
...you respond quickly and demonstrate a genuine empathy and candor. Drew McLellan is Top Dog at McLellan Marketing Group and the author of "99.3 Random...Marketing." He can be reached at Drew@MclellanMarketing.com. [c] Drew McLellan
The lessons of spam.(Spam e-mails)(Brief article)
Magazine article from: Business Record (Des Moines) McLellan, Drew February 5, 2007 700+ words
...techniques. Just remember, use your knowledge for good, not evil! Drew McLellan is Top Dog at McLellan Marketing Group and the author of "99.3 Random...Marketing." He can be reached at Drew@MclellanMarketing.com. [c] Drew McLellan
A fine line between smart and stuck.(Marketing)(Brief article)(Column)
Magazine article from: Business Record (Des Moines) McLellan, Drew January 29, 2007 700+ words
...Remember, no one ever bought a product or service from a Gantt chart. Drew McLellan is Top Dog at McLellan Marketing Group and the author of "99.3 Random...Marketing." He can be reached at Drew@MclellanMarketing.com. [c] Drew McLellan
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA