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Diary: Please let this book be last guide to marketing.(Brief article)
Since the heady days of Phillip Kotler, marketing books have been raining down on Campaign Towers like a prolonged July monsoon. Now Diary has chalked up its own three Ps: Product, Price and Please spare us any more academic platitudes.
Yet, the world is failing to heed the call. This week sees the release of yet another book. Entitled The Age of Conversation, it comprises more than 100 chapters on various marketing-related topics written by different cyber authors from all over the world.
The voluminous publication is the brainchild of the ...
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