AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

The Work: Private view.

Campaign

| July 20, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

CREATIVE - Paul Briginshaw, executive creative director, Miles Calcraft Briginshaw Duffy

Campaign wrote a piece last week on how similar the new MFI (1) ads are to the American Ikea campaign of two or three years ago, so I won't go on about it.

What price originality, eh?

The good angel sitting on my shoulder tells me that this can only be an honest mistake and that the people involved are too talented and experienced to knowingly perpetrate such an obvious crib. You don't want to know what the devil on my other shoulder is saying.

So is this going to be Private View or deja vu?

Next out of the bag is a website promoting three ...

Related articles from newspapers, magazines, journals, and more
PRIVATE VIEW.
Magazine article from: Campaign Carruthers, Rooney February 19, 1999 700+ words
3 The worst thing about doing Private View is finding a way to start it and something to tie...Bupa last week. Hurrah, I'm in! There's a TV ad here for NHS nurses. What a good TV ad this is. We open on a girl's face and stay there...
The Work: Private View.(Advertising campaigns)
Magazine article from: Campaign July 22, 2005 700+ words
...your money. This week's offering for Private View, however, comes mostly from the men...oozing from various fag-ash Lils. The TV ad plays on women's preoccupation with...nothing else. The Sony Ericsson (6) TV ad is an engaging, technicolour tale of...
The Work: Private View.(advertising contracts review)(Centura Foods contracts...
Magazine article from: Campaign November 25, 2005 700+ words
...bank'. But, with the exception of one TV ad, I believe the work lacks charm and...the campaign thought and the concept of Private View will, I'm sure, not be lost on the...had already seen many of this week's Private View selection before the Jiffy bag arrived...
PRIVATE VIEW: Steve Henry, the creative director of HHCL/Red Cell.
Magazine article from: Campaign May 9, 2003 700+ words
Private View is a fake environment, really. You only see the ads agencies want you...this is definitely the first time I've ever seen morphing nadgers on a TV ad. The main character's meat and two veg twitch, jiggle and jump around...
PRIVATE VIEW: Kate Stanners is the creative director at Boymeetsgirl.(she...
Magazine article from: Campaign July 25, 2003 700+ words
...is with ridiculous enthusiasm that I look to this week's Private View selection, to see what you lot have been up to. I start with...this the classic print campaign this car so deserves. The TV ad for Crusha, a syrup to add to your milk, features animated...
The Work: Private View.
Magazine article from: Campaign March 24, 2006 700+ words
...afraid, interruption triumphs over engagement. When you do Private View, if you are really clever, you can sometimes work out the...agency would have advocated as many on these posters. The TV ad dramatises the claim 'ask and you will get' by depicting...
The Work: Private view.(Mayor of London)
Magazine article from: Campaign June 19, 2009 700+ words
...amp; Saatchi Thinkbox (5) has made a TV ad to sell TV ads to people like us. Blimey...would convince me. The Robinsons (1) TV ad does a far better job in making a case...world. PC World.' It's not the best TV ad in the world, but it is doing what TV...
The Work: Private view.(adverstising campaigns)
Magazine article from: Campaign December 1, 2006 700+ words
...sculptures in ski resorts as we speak. Next, a TV ad for alcohol harm reduction (2). Tricky...Let's turn to Baxters (4). It's a TV ad with someone sitting in a field telling...see what we've got ... The first is a TV ad for alcohol harm reduction (2). It...
Private view.(A review of advertisments)(Brief Article)
Magazine article from: Campaign Inge, Charles November 2, 2001 700+ words
...your telly, thus potentially bringing about the demise of the TV ad as we know it. I would suggest that it is dull ads such as this...switch off, thus potentially bringing about the demise of the TV ad as we know it. Perhaps TiVo should be pre-programmed to remove...
The Work: Private view.( Paul Brazier employee of Abbott Mead Vickers/BBDO Ltd....
Magazine article from: Campaign May 4, 2007 700+ words
...Vigorsol (4) chewing gum. It's designed to go with its new TV ad, in which a flatulent chipmunk extinguishes a forest fire with...shirt. It's just not right. I often find myself seeing a TV ad on the net first and not liking it, but when I eventually see...
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA