AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
The Work: Private view.
CREATIVE - Paul Briginshaw, executive creative director, Miles Calcraft Briginshaw Duffy
Campaign wrote a piece last week on how similar the new MFI (1) ads are to the American Ikea campaign of two or three years ago, so I won't go on about it.
What price originality, eh?
The good angel sitting on my shoulder tells me that this can only be an honest mistake and that the people involved are too talented and experienced to knowingly perpetrate such an obvious crib. You don't want to know what the devil on my other shoulder is saying.
So is this going to be Private View or deja vu?
Next out of the bag is a website promoting three ...
- PRIVATE VIEW: It's an insurance job.
- Magazine article from: Design Week February 5, 2009 700+ words
...semantic gibberish that sounds (and looks) like a thousand other nondescript corporate names? And why is it using a misfiring TV ad to announce its intentions? I can't help thinking that it's rebranding exercises like this that tarnish the craft of branding...
- What are they driving at? There have been both good and bad TV advertisements...
- Magazine article from: Design Week Pearman, Hugh October 17, 2002 700+ words
...way, that the whole industry ought to hang its head in collective shame. Let us then consider, in some detail, the current TV ad for the Toyota RAV 4, an SUV or Sports Utility Vehicle. The ad opens in suburbia. A boy on a bike delivers newspapers, hurling...
- TV ad leaders boost spending 8 percent: Ad Age. (Advertising Age)
- Press release article from: PR Newswire February 22, 1988 700+ words
TV AD LEADERS BOOST SPENDING 8 PERCENT: AD AGE...Gamble Co., which decreased its network TV ad spending about $75 million last year, spent...straight year that P&G has cut its TV ad spending, and represents the largest year...
- Google Sets Sights on TV Ad Market; Executives Give Fresh Hints on Strategy.(TV...
- Magazine article from: TelevisionWeek Whitney, Daisy May 15, 2006 700+ words
...comment on when they might introduce their TV ad product or what role it might play in the...Google's motivation to enter the TV ad market may push it past the obstacles...television ad market. Google is putting the TV ad market in its sights as others pitch changes...
- First Internet-Based TV Ad Agency Cheap-TV-Spots.com Receives 45th TV Ad Award.
- Press release article from: PR Newswire March 5, 2007 700+ words
...first international, internet-based TV ad agency, Cheap-TV-Spots.com (http...Receiving the Award of Distinction, the TV ad is also notable for generating full houses...network rate to their clients. Other online TV ad agencies pad the network rate, reducing...
- SuperBAT TV Ad Completed; Features Ernest Borgnine
- Press release article from: PR Newswire September 16, 1998 700+ words
...almost all of the studio production for a TV ad that will be aired nationally through the...and select distributors. The national TV ad campaign is expected to lead to sharply...SuperBAT at the end of the news clip. The TV ad includes a test comparing performance of...
- Baker's Blue Cross role blasted: Jim Haggerty's TV ad is misleading, the Baker...
- Newspaper article from: Times Leader (Wilkes-Barre, PA) May 11, 2006 700+ words
...Haggerty rips GOP rival Lisa Baker in a new TV ad featuring an elderly woman who complains...immediately countered with a brand new TV ad of her own Wednesday, just a day after...former Gov. Tom Ridge. In Baker's newest TV ad, Ridge is pictured, saying, "Lisa has...
- The Real Deal on TV Ad Pricing; A New System Is Designed to Take the Guesswork...
- Magazine article from: TelevisionWeek January 5, 2004 700+ words
...on approximately $5 billion in network TV ad buys, but SQAD has commitments from advertisers...agencies covering $6.5 billion in network TV ad billings. Mr. Fried said that when the...or about 40 percent of the total network TV ad marketplace. Armed with that data, he...