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CREATIVE - Paul Briginshaw, executive creative director, Miles Calcraft Briginshaw Duffy
Campaign wrote a piece last week on how similar the new MFI (1) ads are to the American Ikea campaign of two or three years ago, so I won't go on about it.
What price originality, eh?
The good angel sitting on my shoulder tells me that this can only be an honest mistake and that the people involved are too talented and experienced to knowingly perpetrate such an obvious crib. You don't want to know what the devil on my other shoulder is saying.
So is this going to be Private View or deja vu?
Next out of the bag is a website promoting three ...