AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.

The World: New York - Wrigley inks 'official chewing gum' deal with NBA.(contracts of The Wrigley Company Ltd. and National Basketball Association)(Brief article)

Campaign

| July 20, 2007 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Wrigley has signed a deal with the National Basketball Association under which Big Red, Juicy Fruit, Winterfresh, Doublemint and Wrigley's Spearmint will become the 'official chewing gums' of the sport's governing body.

The deal extends …

Related articles from newspapers, magazines, journals, and more
NBA, players union testing the waters of negotiation.(National Basketball...
News wire article from: The Philadelphia Inquirer (Philadelphia, PA) Aldridge, David May 19, 2005 700+ words
Reebok lands an exclusive-supplier deal with the NBA.(Reebok International...
Magazine article from: Boston Business Journal August 3, 2001 700+ words
All the way to the Bank: Hampstead clothier hopes NBA coaches help it score....
Magazine article from: Baltimore Business Journal Funk, Deborah March 10, 1995 700+ words
Corporate Selling Activities and the Determinants of Corporate Partner...
Magazine article from: International Journal of Sports Marketing & Sponsorship Lachowetz, Tony Sutton, William A. McDonald, Mark Warnick, Rodney Clark, John December 1, 2001 700+ words
Adopting a Relationship Marketing Paradigm: The Case of the National...
Magazine article from: International Journal of Sports Marketing & Sponsorship Cousens, Laura Babiak, Kathy Slack, Trevor December 1, 2000 700+ words
©2013 Gale, a part of Cengage Learning. All rights reserved. Contact us | Privacy policy | Terms and conditions

The AccessMyLibrary advertising network includes: womensforum.com GlamFamily