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Lowe London keeps Innocent business.(Brief article)

Campaign

| July 20, 2007 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Innocent has cancelled its advertising pitch and retained Lowe London to its above-the-line account.

The fruit smoothie and juice brand launched a search for an agency to handle its pounds 4 million account in June (Campaign, 8 June).

Creative Brief, which was handling the pitch, is understood to have drawn up a long- list of agencies. However, following a contract renegotiation by Lowe, Innocent opted not to hold any meetings.

Innocent's head of …

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