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Innocent has cancelled its advertising pitch and retained Lowe London to its above-the-line account.
The fruit smoothie and juice brand launched a search for an agency to handle its pounds 4 million account in June (Campaign, 8 June).
Creative Brief, which was handling the pitch, is understood to have drawn up a long- list of agencies. However, following a contract renegotiation by Lowe, Innocent opted not to hold any meetings.
Innocent's head of …