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Web is key to discovering new markets.(News)

Travel Weekly (UK)

| June 01, 2007 | COPYRIGHT 2004 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Travel agents should tap into social networking sites to uncover potential new markets, said Rohit Talwar, chief executive of market research firm Fast Future.

Sustainable tourism and health tourism are examples of two niche markets for which there is an increasing demand.

"A growing number of people are interested in the environment and will choose to travel with providers that have a sustainable approach to tourism," said Talwar.

This will extend to all sectors of the travel industry - from choosing an airline that allows passengers to offset carbon …

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