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Byline: PATRICK C. PATERNIE
Not everyone will get the Volkswagen R32. And we aren't saying that solely because availability of the all-wheel-drive, V6-powered Golf is limited to 5000 cars for the U.S. market.
The boy-racer types expecting the ultimate WRC street racer won't get it-not enough horsepower and exterior styling that eschews hood scoops or rearview-mirror-filling wings.
"The R32 is definitely not a WRX or an Evo,'' admits David Goggins, VW brand director of product marketing and strategy. The R32 is for performance-hungry drivers with a more sophisticated palate. "It is deliberately intended to be the ultimate European hot hatch by combining driving exhilaration with practicality and refinement,'' says Goggins.
The R32 was designed, developed and built by VW Individual, Wolfsburg's internal shop for high-performance and customer-personalized designer models.
This is not America's first taste of the R32. Part of its allure is that the original version, based on the outgoing A4/Golf platform, was considered forbidden fruit until a group of U.S. auto writers spoke up at a luncheon with then VW CEO Bernd Pischetsrieder claiming that there was indeed a U.S. market for the car. Buoyed by this, VW set aside one-third of the model's total production to satisfy that anticipated demand. That worked out to be 5000 cars, sold here as 2004 models and eagerly devoured by VW fanatics.
"Demand exceeded supply,'' Goggins reports. "The 2004 R32s now sell on eBay for about 85 percent of their original MSRP.''