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UNDER THE HOOD.(Briefs)
Hello, is this thing on . . . ?
Eager to know more about the sultry Audi S5 coupe? We ask 'cause an Audi product specialist is coming to our office to deliver one, and we'll podcast with him. If you've got a burning question, e-mail awwebmaster@crain.com with "S5'' in the subject line, by July 16, and we'll grill 'em.
Will you rate an R8 date?
If you haven't already signed up to win a "date'' with Audi's supercar supermodel, you might want to step up to the plate and take a swing. Entries are coming in from around the country, with some fairly compelling and entertaining answers to our questions. Do you want to spend a night with the Audi R8 and be the subject of a story down that long and twisty road? ...
- EMAIL SUBJECT-LINE TESTING: CHEAP RENEWAL RESPONSE-BOOSTER FOR SOME B-TO-B'S.
- Magazine article from: Circulation Management November 1, 2002 700+ words
...improvements, at very little cost, through subject-line testing. For instance, CMP Media...the effectiveness of various types of subject line approaches by title or audience. But...recipient's name or company name in the subject line. A case in point: CMP's VARBusiness...
- Dos and don'ts for your subject line.
- Newspaper article from: The Newsletter on Newsletters August 15, 2001 700+ words
...this about e-mail marketing: "The subject line is your most valuable bit of e-mail...the content of your message, if the subject line doesn't grab your readers' attention...mail. Here's how to put together a subject line that works." Do-- * Keep it brief...
- FTC: subject-line labeling ineffective against spam.(UP FRONT)
- Magazine article from: Information Management Journal September 1, 2005 700+ words
...not be required to include a label on the subject line of e-mails indicating that the e-mail...specific characters, such as "ADV" in the subject line of e-mail. It doubts that subject-line headings would help Internet service providers...
- Sybari Ships Antigen 6.5 for Microsoft Exchange; New Version Delivers Advanced...
- Press release article from: Business Wire March 18, 2002 700+ words
...including new content management tools for subject line, sender, and domain name filtering...and spam based on all or part of its subject line, as well as sender and domain name...Group. "Antigen also lets me filter by subject line, which makes filtering out less than...
- The don'ts and dos of subject line marketing. (E-Mail Marketing).
- Newspaper article from: The Newsletter on Newsletters February 28, 2003 700+ words
...Use 40 characters or less * A/B splits for subject line * Personalize the subject line -90 percent of tests that include the recipient...increased response rates * Offer noted in subject line Schwedelson also noted that Tuesday was the...
- Putting brand name in subject line increases email open rates.(Brief article)
- Magazine article from: New Media Age October 19, 2006 700+ words
...discovered was that emails with a company or brand name in the subject line produced higher open rates, up to a 12% increase compared...photography used all produced Average open rates of emails based on subject line (%) different responses. "While some of the findings...
- Lay it on the line: if you want your e-mail to get opened, craft a compelling...
- Magazine article from: Entrepreneur Fisher, Jerry April 1, 2005 700+ words
...causes as much hand-wringing as the guts of the mailing itself. So, too, does the subject line of a marketing e mail. What can you say in a subject line that is compelling enough to motivate that all-important click? In Web Copy That Sells...
- The dangers of email headers automatically generated by truncating the first...
- Magazine article from: First Things: A Monthly Journal of Religion and Public Life October 1, 2009 700+ words
...automatically generated by truncating the first line of the message: A publicity email I received today announced in its subject-line the news that the "Bishop of Brethren in Christ Church in Zimbabwe Accepts The Gospel." About time, I thought. But opening...
