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Level Up.(Electronic Arts recently hired Kathy Vrabeck to head a new division, EA Casual)(Interview)(Excerpt)(Brief article)
Byline: N'Gai Croal
Electronic Arts recently hired Kathy Vrabeck, former president of publishing for Activision, to head a new division, EA Casual. We spoke with her about the new job. Excerpts:
How do you define casual games?
It's not going to be platform-specific. The only platform-specific group in the company that will be in Casual is the mobile group, because we're viewing the category of mobile games as casual.
How would you describe the casual gamer?
It's about consumers who don't self-identify as core videogamers. So, for sure, that's kids. I think ...
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