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Colors Are a Girl's Best Friend.(colored diamonds)(Brief article)

Newsweek International

| July 16, 2007 | Kuchment, Anna | COPYRIGHT 2007 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Anna Kuchment

White diamonds have long been the stone of choice for engagement rings. Now colored diamonds are beginning to catch up. Last month the Gemological Institute of America, one of the largest independent diamond-grading labs, reported a twofold increase in demand for the gems since 1999. And online merchant BlueNile.com just launched its first collection of colored stones. The growing interest stems in part from the wave of celebrities (most recently, Brittany Murphy and Rebecca Romijn) getting engaged with them.

Most colored diamonds, because of their rarity, cost more than white ones. But some, including "cognac" (brown) and mixed colors like orangey-yellow, are still attractive but cost less.

Make sure to do your research before shopping: the rules for buying colored diamonds are far different from ...

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