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Byline: Anna Kuchment
White diamonds have long been the stone of choice for engagement rings. Now colored diamonds are beginning to catch up. Last month the Gemological Institute of America, one of the largest independent diamond-grading labs, reported a twofold increase in demand for the gems since 1999. And online merchant BlueNile.com just launched its first collection of colored stones. The growing interest stems in part from the wave of celebrities (most recently, Brittany Murphy and Rebecca Romijn) getting engaged with them.
Most colored diamonds, because of their rarity, cost more than white ones. But some, including "cognac" (brown) and mixed colors like orangey-yellow, are still attractive but cost less.
Make sure to do your research before shopping: the rules for buying colored diamonds are far different from ...