AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Close-Up: Live issue - Why couldn't the UK cut it at Cannes?
Is Britain's poor awards tally at Cannes just a blip or a sign of worse to come, Kate Nettleton asks.
The suitcases of the UK creatives returning from Cannes won't have been pushing the weight limit this year. With just 39 trophies compared with the 73 the UK scooped two years ago, it appears that the UK's position as the centre of global creativity has slipped a bit.
For the past three years, the UK has bagged the film Grands Prix for Sony PlayStation 'mountain', Honda 'grrr' and, most recently, Guinness 'noitulove'.
This year, without a Grand Prix in any category, the UK has slipped from its pedestal, taking overall second place alongside Germany. So what's gone wrong?
Many in the industry think that the UK's lack of awards is indicative of a decline in boundary- pushing creative output. Jeremy Craigen, the executive creative director at DDB London, says: 'We're not as brave as we used to be. I certainly didn't see any work from the UK that made me think: 'How did we get away with that?''
Mark Cridge, the chief executive of Glue London, agrees: 'If you look at the Cyber Lion winners such as Nike+ and Dove, they've used a simple idea and taken it as far as they can. I haven't seen many examples of that in the UK work.'
Others, including Steve Stretton, the creative partner at Archibald Ingall Stretton, argue the UK's inability to break creative barriers is a result of the need to over-regulate creative output, both by regulatory bodies and agencies, which have an obsession with being 'on brand'. 'We're gaining a sense of ownership of the clients through these guidelines but in doing that we are restricting our own creativity.'
- SECRETS OF MY SUCCESS: Jo Arscott, Creative director at 141 UK.
- Magazine article from: Direct Response August 31, 2002 700+ words
...became deputy integrated creative director in 2001. This year, I joined 141 UK as creative director. I couldn't resist...Joining Bates Group as creative director of its relationship marketing agency 141 UK.
- Boots appoints a creative director. (News).(UK)(Brief Article)
- Magazine article from: Design Week Lorenz, Trish Clayton, Richard November 28, 2002 700+ words
...Boots the Chemists as creative director, two weeks after its...that has existed at the UK's largest health and...reveal. Enterprise IG UK chief executive officer...Dave Brown as executive creative director UK. Smith describes the...
- Modem Media poaches Wheel's creative director.(Chris Clarke, Modem Media (UK)...
- Magazine article from: New Media Age February 23, 2006 700+ words
...Wheel executive creative director Chris Clarke to...the third largest UK online marketing...VP and executive creative director, Europe. Wheel is the UK's largest digital...immediate effect, and creative director Lyndon Hale will...
- Paul Kitcatt to take on creative director job at Bates UK's 141.
- Magazine article from: Campaign Trickett, Eleanor October 1, 1999 700+ words
...London and executive creative director of Brann UK, has been signed up to fill the vacant creative director's chair at 141...as the executive creative director of the agency, which...the merger of Bates UK's below-the...
- Dan Balaam has been promoted to the creative director. (Hotline (020) 8267...
- Magazine article from: Campaign November 9, 2001 700+ words
Dan Balaam has been promoted to the creative director role at Cartoon Network UK and Boomerang, in charge of all on-air promotions and packaging.
- Toni&Guy Insights is the latest range of hair care products from Sacba...
- Magazine article from: Cosmetics International June 10, 2002 700+ words
...care products from Sacba Mascolo-Tarbuck, Creative director at the hairdressing chain in the UK, TONI&GUY and also the daughter of...GUY Insights collection is available in the UK exclusively to Boots and Boots Pure Beauty outlets...
- Alan Rodford, who devised some of the UK's most famous campaigns, including...
- Magazine article from: Campaign January 25, 2002 700+ words
Alan Rodford, who devised some of the UK's most famous campaigns, including "We're with the Woolwich" and "No FT, no comment", is retiring as the creative director of Willox Ambler Rodford Law after a career spanning 35 years. He is...
- Bailes to join VCCP as creative director.(Darren Bailes appointed at VCCP...
- Magazine article from: Campaign March 7, 2008 700+ words
VCCP has hired the Mother creative director Darren Bailes to take the...Vranakis, VCCP's digital creative director, and will report to Rooney...the agency's executive creative director. All three will share responsibility...
- Back to reality: His move to UK indie RDF in November last year completed the...
- Magazine article from: Televisual March 1, 2003 700+ words
...dampened Grant Mansfield's enthusiasm for his new role as creative director at indie giant RDF. Feet under the desk for three months...across a wide band of genres. Mansfield's appointment as creative director, he feels, is to "ensure that we continue to win more...
- Creative review: Christian Hoper creative director, Design UK.
- Magazine article from: Revolution November 30, 2005 700+ words
...based media before being seduced by the possibilities of online. Eight years ago, he founded his own digital agency, Design UK, and has worked with Diesel and TK Maxx. He sees himself as a 'visual communicator'. 'A common theme runs through these...
