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Pitch update.(Brief article)
We've got bad news for all the agencies in a froth of excitement over the prospect of an Innocent pitch; it seems that the client has decided to postpone the review. The plan is to let Lowe have another go, and only pitch the account if that doesn't work out. Sounds like some very astute back-foot account handling from Lowe.
Fortis' giant pitch appears to be making some ground. Four agencies are in contention: Grey, Ogilvy, DDB and Leo Burnett. Punters expect another round of pitching to reduce the list down to two or three, then a final shoot-out. Sounds like a lot of work, but with a spend of pounds 150 million, it might be worth it.
Johnson & Johnson media lumbers along, but is keen for a quick result Latest gossip suggests ...
- U.S. to import 800,000 cases of Jamaican beer through 1988. (Red Stripe Beer)
- Press release article from: PR Newswire August 5, 1987 700+ words
...his company will import 500,000 cases of Red Stripe Beer and 300,000 cases of Dragon Stout...campaign with the objective of marketing Red Stripe Beer to the mainstream of America. Red Stripe Beer is currently concentrated in the ethnic...
- Red Stripe Launches New Advertising Starring Former Boxing Champ Lennox Lewis;...
- Press release article from: Business Wire June 28, 2004 700+ words
...online advertising campaign for Red Stripe(R) starring former heavyweight...Lewis in a confrontation with the Red Stripe Ambassador, the brand's Jamaican spokesman featured in the ongoing Red Stripe advertising campaign. "It's...
- Red Stripe.(informercial campaign)(Brief Article)
- Magazine article from: Modern Brewery Age August 11, 2003 700+ words
[ILLUSTRATION OMITTED] Caption: Red Stripe is a month into a new late-night...A unique, upstart brand such as Red Stripe should not be bound by orthodoxy", comments Zaid Khalil, Red Stripe Brand Manager. "Red Stripe is inherently...
- Labatt's USA will import Red Stripe and Dragon Stout. (Labatt's USA Inc.; Red...
- Magazine article from: Modern Brewery Age August 5, 1991 700+ words
Labatt's USA will import Red Stripe and Dragon Stout Desnoes and Geddes...exclusive U.S. importer of both Red Stripe and Dragon Stout beers, effective...Imports and International Brands. Red Stripe is currently marketed in the United...
- The Guinness-Bass Import Co.(BBDO North America creates Red Stripe marketing...
- Magazine article from: Modern Brewery Age October 28, 2002 700+ words
...to elevate the Jamaican import lager, Red Stripe, to "national levels of consumer awareness...through TV and radio advertising. 'Red Stripe is an irreverent and unpolished beer...tagline and the character of the Red Stripe Ambassador. The Red Stripe Ambassador...
- McKenzie replaced at Red Stripe
- Newspaper article from: The Weekly Gleaner Anonymous June 25, 2009 700+ words
HAVING DECIDED on a successor, Red Stripe on Tuesday, June 16, announced that Mark McKenzie...by the outgoing head and other officials within Red Stripe for about three months. But Red Stripe, which trades on the stock exchange under the...
- Red Stripe to return to its roots as 'the beer of bands'.(Brief article)
- Magazine article from: Marketing Week January 18, 2007 700+ words
Iconic Jamaican beer Red Stripe is repositioning to strengthen its...for Diageo, is also launching the Red Stripe Music Awards. The winning act will...Kirkham says: "We're putting Red Stripe back where it belongs. From the...
- Red Stripe beer gets role in summer movie. (The Firm)
- Magazine article from: Modern Brewery Age July 19, 1993 700+ words
Labatt Importers has reported that Red Stripe beer receives prominent placement in "The...Hackman tells Tom Cruise to help himself to a Red Stripe. Cruise opens a refrigerator and sees Red Stripe lining the shelves. According to the importer...