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The Work: New Campaigns - UK.
ANCHOR - ANCHOR, THE FREE-RANGE BUTTER COMPANY CREDITS Project: Anchor, the free-range butter company Client: Lorraine Crowe, senior brand manager, Arla Foods Brief: Communicate that Anchor is the only butter brand made with free-range milk Creative agency: CHI & Partners Writer: Ed Edwards Art director: Dave Masterman Planner: Ben Southgate Media agency: Carat Media planner: Greg Paterson Production company: HLA Director: Simon Ratigan Editor: Bruce, The Quarry Post-production: The Mill Audio Post-production: Wave Exposure: National TV
Arla Foods is repositioning Anchor as a free-range product and backing it with a pounds 3 million TV campaign.
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