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<a href="http://www.accessmylibrary.com/article-1G1-166082733/world-san-francisco-nielsen.html" title="Facts and information about The World: San Francisco - Nielsen to buy mobile measuring company.(Nielsen Media Research Inc.)(Telephia Inc.)(Brief article)">The World: San Francisco - Nielsen to buy mobile measuring company.(Nielsen Media Research Inc.)(Telephia Inc.)(Brief article)</a>
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The World: San Francisco - Nielsen to buy mobile measuring company.(Nielsen Media Research Inc.)(Telephia Inc.)(Brief article)
Nielsen, which recently expanded its traditional TV measurement services to embrace digital marketing, is poised to acquire the mobile measurement company Telephia.
The deal, which will be completed later this year, if the US government gives it the go-ahead, reflects the trend by telecom groups to evolve into media companies in their own right.
Telephia, based in San Francisco, measures marketshare among telecom companies, ...
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