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The World: New York - BBDO wins dollars 35m J&J sugar substitute account.(BBDO London)(Johnson & Johnson)(Brief article)
BBDO has won the contest for Johnson & Johnson's dollars 35 million Splenda sugar-substitute brand. The assignment is expected to be a precursor for further business from the healthcare giant.
The agency was awarded the account following a pitch that involved DDB, JWT, Mother and Alchemy. Lowe, the incumbent shop, did not take part.
The win puts BBDO in a strong position to take on more of the J&J brands ...
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